I found out about NOBL through Bud Cadell, one of the Founders that I followed on Twitter. Founded in 2014, NOBL helps companies with their culture. Whether design, new ways of working or creating strategic objectives, the team (now in NYC, LA, SF, Vancouver, and London) work with a wide range of businesses and organisation from different industries. NOBL’s mission is to ‘be the essential partner for ambitious and compassionate leaders everywhere’ I grabbed some time with Nobl’s Chief Research Officer, Paula Cizek. and I urge you to sign up for their weekly newsletter on leadership and change. Leave your comments in the comments section!

PA: I've written that there's never been a better time to fix your business or create a new one. That's easy to say and tough to do. How should people get started?

PC: First, be customer-centric. Every team should have a clear understanding of the person they’re trying to serve: what’s keeping them up at night, what are their emerging needs? It’s really easy, at the beginning, to…